You can't buy leads how you used to
The FCC 1:1 Consent rules were due to go into effect but have been delayed now It is undergoing a review process and courts are taking a second look. Here are some of the things you couldn't do in under the rules that are now delayed
Read on LinkedInWe've all met that salesperson – you know the one. They swagger into calls acting like they've got it all figured out, barely listening because they're too busy thinking about their next brilliant point. Spoiler alert: This approach is probably costing them way more deals than they realize. I started selling 22 years old ago when I was 14 years old. I wasn't old enough to drive to the sales appointment, but I learned alot by selling at that age. The art of humility while selling being the main one.
Read on LinkedInI see this all the time - people hurrying, hurrying, hurrying. "I need to get more done. I need to be more efficient. I need to push, push, push, push, push." And they're going in the wrong direction. When you tell them this, they say "No, look how fast I'm moving! Look at all this momentum and progress I've made." But they're still going in the wrong direction.
Read on LinkedInThe world of SEO has come a long way from the days when Google's PageRank was the gold standard for measuring a website's authority. As we've evolved through different metrics like Domain Authority and Ahrefs' DR (Domain Rating), a new player has entered the game: the AI PR score. This innovative approach might just be the future of how we evaluate website authority in an AI-driven world.
Read on LinkedInWith the coming 1:1 FCC changes, I'll be covering ways companies can compliantly generate more leads. Companies are still selling like it's 2020 and it is hurting their bottom lines. Every client I talk to about leads say leads are getting more expensive and lead quality is getting worse.
Read on LinkedInLead buying, Illegal? Not quite. But many lead buyers are going to have to change their tactics + ping post is going the way of the dodo bird. Everyone needs to become a lead generator. Period.
Read on LinkedIn"Andy, I buy 90% of my leads currently, what do I do after January 27th with 1:1 consent?" Here's the top 5 agenda items for Monday morning's marketing meeting to solve that problem.
Read on LinkedInI talk to companies doing a couple hundred million, affiliate networks with large mailers, and smaller agencies. They all have the same problem with email. "I can't deliver to gmail" "Outlook is impossible" "Our open rates are declining"
Read on LinkedinSEO is going to be slowly replaced by Answer Engine Optimization. Basically optimizing so your content/links show up in LLMs and generate clicks.
Read on LinkedinToday, a new kind of resource is driving a similar frenzy: data. Just as oil once powered steam engines and factories, data now fuels AI algorithms and digital enterprises. But as we delve deeper into the data rush, it’s clear that the lessons from the oil boom remain highly relevant.
Read on Medium